Does on-line social networking really attract and retain customers? Gallup says it may, but not in the way companies think. In a plaudit for old-fashioned friendship and deep relationship, Gallup says companies can build on a relationship on line, after the relationship has been established off line first. Read more in the fascinating article whose link appears below.
http://gmj.gallup.com/content/148694/Social-Media-Three-Big-Myths.aspx#2
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